The limiter framework
Why most HYROX programs waste training time. Why two athletes finishing the same time may need opposite training. The 10 limiter categories and how they interact.
Fact sheet
The quick facts.
Product: LimiterIQ, HYROX performance coaching platform
Founded: 2026 in Adelaide, South Australia
Founder: Tyson Schubert (single founder, no investors)
Pricing: A$29/month founding rate, free assessment, no card needed
Methodology: 10-category limiter assessment → AI-generated training plan prioritising your primary limiter
Tagline: Find your HYROX limiter.
Affiliation: Independent. Not affiliated with HYROX World GmbH.
Founder bio
Short bio for interview prep.
Short (1 line): Tyson Schubert is the founder of LimiterIQ, an HYROX performance coaching platform, and an active HYROX competitor based in Adelaide.
Medium (3 sentences): Tyson Schubert is an Adelaide-based HYROX athlete and the founder of LimiterIQ. By day he delivers workplace wellness programs at a remote BHP-partnered mine site through VitalityWorks. He built LimiterIQ because generic HYROX training programs assume every athlete limits the same way, and they don't.
Long (paragraph): Tyson Schubert is an Adelaide-based HYROX competitor at 90 kg bodyweight training toward Men Pro standards. By day he delivers workplace wellness programs at Carrapateena, a remote BHP-partnered mine site, through VitalityWorks. LimiterIQ is the product of years of training data, performance analysis of HYROX-specific event splits, and the discovery that the single biggest determinant of a HYROX time is which limiter the athlete actually has, not the program they follow. He built LimiterIQ to be the diagnostic + training tool he wished he'd had three years earlier.
Talking points
What we're happy to talk about.
If you're prepping an interview or podcast, these are the angles that map to the product story.
AI + coaching ethics
Using AI for plan generation while being honest about coaching estimates vs hard data. How LimiterIQ validates AI output against safety rules.
Solo founder building in public
What it's like running a product alone from Adelaide while holding a full-time job at a remote mine site. FIFO + founder life.
HYROX as a category
Why HYROX has exploded since 2018. The intersection of running and strength endurance. What HYROX has done for fitness culture in Australia.
Australian fitness tech
What it takes to build a paid SaaS in Australia in 2026. Stripe, Supabase, payment processing for a single-founder product.
Wellness program design
Tyson's day-job experience designing workplace wellness programs at a remote mine site, what works at scale, what doesn't, and how that informs LimiterIQ.
Brand assets
Logo + colour downloads.
The kit below includes SVG masters and PNG exports of the logo, social images, the colour and type system, and ready-to-paste copy. Use the marks as supplied; please do not recolour, stretch or rebuild them.
Wordmark / on dark
Wordmark / on light
App icon
Mono mark
#A7FF37
Lime / primary
#36E2FF
Cyan / secondary
#FFB54A
Amber
#FF5B6D
Coral
#B06BFF
Violet
#34E0B0
Teal
#5B8CFF
Blue
#05080A
Graphite / bg
Get in touch
For interviews + media enquiries.
Direct line to the founder. Reply target: 3 business days. For urgent press deadlines, email and mention deadline in the subject line.
Next public pages
Press Kit: keep exploring
Use these links to move from brand context into the highest-value public LimiterIQ pages.